Top Social Networking Apps in Hungary: Q4 2023 Performance

In Q4 2023, the performance of the top social networking apps in Hungary revealed interesting trends in downloads, revenue, and weekly active users. The data, sourced from Sensor Tower, provides a comprehensive look at the market dynamics.

Messenger experienced a notable increase in downloads towards the end of the quarter, peaking at approximately 28K in the final week of December. Weekly active users fluctuated slightly but ended the quarter strong at around 2.8M. Revenue saw a peak of $165 in early November, before tapering off to $44 by the end of December.

Facebook maintained a consistent download rate, with a significant rise to 22.6K in the last week of December. Weekly active users showed a steady increase, reaching 6.7M in mid-December. Revenue was highly variable, with a notable spike to $4.8K in early November, before settling at $1.5K by the end of the quarter.

WhatsApp Messenger saw a gradual decline in downloads throughout the quarter, with a slight recovery to 11.3K in the last week of December. Weekly active users showed an upward trend, peaking at 1.8M in the final week of December.

Rakuten Viber Messenger had relatively stable download numbers, with a noticeable increase to 11.3K in the last week of December. Weekly active users remained robust, ending the quarter at approximately 2.5M. Revenue varied throughout the quarter, reaching a high of $968 in early November and ending at $771 in the final week of December.

Threads, an Instagram app showed a strong entry into the market with downloads increasing from 22.5K in early December to 35.5K by the end of the month. Weekly active users surged dramatically, starting at 17.3K in mid-December and reaching 77.3K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.